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Case Study – Wealden Cake Company


The brief was to take a lifestyle portrait in the studio, showing Karen in her guise as the baker. It was to show the fun side of the business whilst showing a bit of Karen’s personality and brand which reflects in her style of cake artistry.


Firstly we felt it was important to show the apron and hair tied back showing the high standard of hygiene.   We then agreed on the striking but warm background colour with a light behind her.  Using a variety of props provided we decided on a couple of scenes such as cake mixing, the tongue in cheek rolling pin, the cheeky tasting of the cake mixture, getting progressively messy ending with the breaking of the egg – only 2 used before we felt we had the selection of images required.


I couldn’t be happier! Moxy is a lovely, accommodating photographer with an absolutely beautiful dressing room! I walked in with little confidence and left feeling great. I now have some very special, elegant photographs, an amazing memory of my day. Thank you, Moxy for a wonderful experience.